Coding in SEO
Posted The: 02/01/2009 At: 23:58
This Tutorial covers the Coding Releted stuff, which may work to improve your ranking in the SERPS.
It has been said that using valid XHTML would improve your rankings, this is however not true. Valid HTML would be just as good as xhtml. While having valid code dose have other benefits, it generally wont matter much for your placement in the Serps.
Semantics
Clever usage of Semantic elements, may work to optimize your pages. You should however avoid incorrect usage.
There are some obvious places where tags are getting misused in, often in the attempts to increase the ranking of the page. Some of which include:
- Headings for Bigger text
- pre elements to force layout
- Using blockquote elements to indent text
These are just some of the most common errors, which i have encountered when helping people sort out their coding mess.
Correct usage of Headings
The correct usage of headings is to use them in the same order that they are numbered, h1 should be the first heading on a page, containing the main subject, or title of the article.
Think about the content of headings in particular, the phrases in headings mean a lot more then those found throughout your content, and those inside em and strong tags.
The Title Tag of HTML
The Title tag is used by serps as the Title. Its recommended to include your company name, or domain last in the title for any page, like done below.
Learn By Doing - brugbart.com
HTML Title Tag - brugbart.com
Ways that are not recommended is shown below.
brugbart.com - Learn By Doing
Above is less important, since its the front page, and the title doesn't include much information of value.
brugbart.com - HTML Title Tag
Not recommended, likely to receive less clicks because the domain is the first part.
Other elements
Less important tags include elements like, The B tag, The I tag, the em tag, The Strong tag.
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