Getting links for your website is by no means an easy task, especially not when almost every other blog or forum is making use of the nofollow attribute value on their outgoing links – however, there are ways to get more links, decent dofollow links, and not that other smug alternative. First of all, you shouldn't be afraid to spend money on advertising – if people know your brand, they will also be more likely to link to your website. If you can't afford advertising, then be prepared to spend more time getting where you want to go.
Links play an important role in indexing of pages on a website, if there are no links to a given page, it also won't be indexed. The incoming links to a page also effects how that page is ranked in the SERPs, the more links, the better the page may be ranking.
Link building is most often the process of buying links, or posting them manually where possible. Most often that would be: blogs, forums, and link directories.
You can post your links for free in IndexME here on Brugbart.
Linkbuilding is not easy, and should be carefully done, so that it doesn't look like plain spam. The easiest way to avoid that your links ends up appearing as spam, is to not post them as spam. Its easier to post good links for your own website, if you are the owner of a Tutorial site – some ignorant people might still accuse you for spamming, but people will generally be thankful for your help. Blogs and Forums are usually the best places to post links – aside from the links, participating alone cost nothing, and is essentially free advertising.
Directories can also be beneficial, but most of them are more or less useless. The higher PageRank a directory has, the more likely it is to pass on some of that link value – but ranking is not just about pagerank, there are other more important factors, covered in our SEO Tutorial. Such would include: site authority and Anchor Text.
How to Get Links – or how to build links – and keep them
Keeping the links that you have build up is all about quality – in short, do not post spam!
A lot of sites to not mind that you link back to your own website, as long as you do it in a helpful and respectful way. Posting a short message recommending a product that you sell is usually not helpful. But real participating, whether its on a blog or on a forum, can turn out to be a win-win situation.
Guest Writing on Other Sites
Some sites accept guest writers – mostly Blogs – but the point is that its a perfect opportunity to build quality links for your website. You get to write a useful Article, and will likely be in full control of anchor text.
Article farms are of less value due to the amount of spam posted, and due to their often low link value. I.e. Articles written such places usually have low pagerank, and the sites themselves, little authority to pass on. Blogs are often targeting smaller niches, have high pagerank, and a lot of authority in their niche.
Branding your website is all about making it stand out from your competitors, show them that you have the bigger muscles. Its not only about quality of content, its also about reaching people with that content!
You have many options today when it comes to reaching people. There is a huge potential in social sites such as Facebook, Twitter and YouTube. Where the last site perhaps has the biggest potential, due to people easily finding you on YouTube compared to the other sites.
Regardless of how you choose to go about it, you shouldn't be afraid to show a little aggressiveness in your marketing strategy. After all, to get more links for your website, it isn't to bad if your site got celebrity status.