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Adsense ad requests

An explanation on ad requests in the performance reports of adsense.

Edited: 2015-12-04 10:04

The Adsense ad Requests inside of performance reports represents the number of ad units requested – if for example you got 3 ad units on a single page, 3 requests will be counted, regardless if any ads was returned.

Each time a request for an ad is made, an ad request is counted.

Ad requests are not the same as Page views, found in the statistics overview of your adsense account.