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Adsense Coverage

An explanation on Coverage in adsense performance reports.

Edited: 2015-12-04 10:07

Inside of your Adsense performance reports, you will find a field called "Coverage", this field represents the percentage of ad-units returned, out of the total requested.

The percentage is calculated with the below formula, (for those of you interested.)

Coverage = (Ad requests that returned ads / total ad requests) * 100

If for example 2 ad units are placed on a page, you will generate 2 Ad Requests. If only 1 of the ad units showed ads, and your total page views is 1, your coverage percentage will be 50%.