I visited Google Trends earlier today to have some fun, and one thing i almost noticed instantly, which made me forget why i was visiting the site in the first place – was that both Facebook and YouTube are heavily searched for.
That is kinda funny if you ask me. It shows that people don't even know how to use the browsers address bar, or just don't do it for whatever reason.
Admittedly I'm also doing it myself sometimes – but just think about how many HTTP requests that could be saved if people started going directly to the page they wanted to visit, rather than first searching for it on Google every time they wanted to go there.
Funny related terms
Among interesting Related Terms i found:
- facebook login
- facebook login page
- facebook search
Its interesting considering what seems like a global search bar on the top of the site, and that you can pretty much login from anywhere. Maybe the simplicity confuses people?
What I'm using Google Trends for
While it can be fun to just sit around and laugh at search queries – Google Trends also have some more serious uses, which can be of interest to bloggers and website owners like me. If I'm going to write a new Tutorial for Brugbart, i sometimes do some research on trends before deciding how the tutorial should be written.
If you want to be noticed in Google, its important that you include as many Keywords and Keyphrases in the content as possible – while keeping it in a natural way! Doing this will usually increase your traffic from search engines.
This can be done by carefully choosing popular terms from trends, and comparing them with the current results that are returned for a given term – if a given term produces few quality search results, it may prove to be worth it to optimize an article around the term.
Optimizing around keyphrases in SEO
I will often pick one main keyphrase that I'll try and optimize a page around, and then I'll try to catch variations of the main keyphrase by including them in a natural way somewhere in the content. This can either be done directly, or indirectly. Often a page doesn't really have to include a given keyphrase in its content to show up when people are using it as a search string, sometimes it will be enough to just include certain keywords, or smaller bits or variations of the keyphrases you are optimizing for.
If I'm not satisfied about the position of a page, i may even come back and edit old content, trying to improve it and make it more interesting to visitors and search engines. Something i have learned, is that ranking is pretty random – simply focusing on visitors alone are not always enough, especially not for newer sites.