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Google is Being Really Slow at Ranking

Are you having a hard time making your new content rank in google?

Edited: 2012-11-20 09:20

Here at Brugbart it is common to release 4+ articles in a single day, for longer or shorter periods of time – it mainly depends on if we can find something to write about. Often it will take a long time before new content is getting indexed, and even when properly indexed, it may be out for a poor start.

A lot of the articles that we really spend time targeting and optimizing for search, also ends up receiving a fairly high rank in Google, eventually – sometimes also less fair – but anyway, the point is, it often takes quite some time for Google to catch up. This is where SEO comes in!

Indexing Speed

The indexing speed is the time it takes for google to index a page, it is not the same as the ranking speed. Google crawls the sitemap fairly quickly, but even after crawling the sitemap, it can still take a long time before the URLs in the sitemap will be properly indexed. We can speed up the indexing of new content by submitting it to social sites, but ranking will usually still fall behind for several days.

Dont forget to submit your own content to Brugbart IndexME

Initially however, having a sitemap does usually in it self speed up indexing of new content – this is achieved by Google not having to crawl all its way to the content.

Google slow at ranking

There is a number of things that might effect the ranking speed of new content, this include things like: pagerank, authority, sitemaps, content marketing, and server speed. The ranking of content from newer sites, will usually be slower due to their lower pagerank and site authority.

The Authority of a site is slowly build over-time together with pagerank, so regularly releasing new content may work to improve this faster – the content freshness of a site is also a determining factor when Google is determining crawl rate for your site. A website that is almost never updated, will not have to be crawled as often as one that is – doing so would be a waste of resources.


If you want to increase the ranking speed of your content, you should make sure that your website has its own sitemap – after creating a sitemap for your website, you can start to concentrate more on content marketing. Keeping a certain freshness of content, or update frequency, may help to further increase indexing and ranking speeds. Finally, the speed of your hosting web server may also influence your ranking and indexing speed – this will usually not be a problem, but if Google encounters a lot of connection timeout errors, it may chose to take a break before visiting your site again!