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Adsense Page CTR

An explanation of Adsense Page CTR, how it is calculated, and what may effect it.

Edited: 2015-12-04 10:03

Your Page CTR (page clickthrough rate) in Adsense is the number clicks divided by the number of page views. The formula is included below for those interested.

Page CTR = Clicks / Page views

The CTR percentage of a page can be effected by a lot of things, including (but not limited to) the placement of your ad units, you therefor may want to choose the placement of your ads with extra care.